Our Comprehensive SEO Process

1. Onsite SEO Optimization

• Keyword Research: Conduct in-depth keyword research focused on high-purchase intent keywords for Google My Business (GMB), organic SEO, and Google Ads, ensuring alignment with business goals.

• Competitor Analysis: Analyze competitors to identify their inbound marketing strategies and areas where we can outpace their efforts.

• Content Strategy & Topic Pitching: Use keyword and competitor research to propose relevant, high-impact content topics that drive traffic and conversions.

• Page Optimization: Optimize website pages with SEO best practices, including meta tags, headers, and content structure to enhance organic rankings and user experience.

• Healthcare SEO Guidelines: For clients in healthcare industries, ensure compliance with regulatory standards (HIPAA, YMYL) and implement medical content best practices for search engine visibility.

2. Off-Page SEO & Link Building

• Backlink Strategy: Develop a robust backlink strategy by acquiring high-authority links from trusted websites and industry-related platforms.

• PR Publishing: Place articles in respected news outlets, industry blogs, and media publications, improving brand authority and SEO performance.

• News Article Placements: Secure placements in major news outlets and niche publications to boost domain authority and drive targeted traffic.

• Social Media Boosting: Leverage social platforms to increase content visibility, attract engagement, and amplify organic reach through shares, likes, and comments.

• Ecommerce SEO: Optimize product pages, category pages, and product descriptions with keyword-rich content and schema markup to improve product visibility in search results and enhance the eCommerce funnel.

3. Webmaster Maintenance

• Site Evaluation: Conduct a thorough analysis of the website to identify areas for SEO improvement and user experience enhancement.

• Responsive Design: Ensure that the website offers a fully responsive experience across all devices, enhancing mobile SEO and user engagement.

• Content Updates: Regularly update website content to reflect current marketing goals, keep it relevant, and ensure alignment with keyword targets.

• SEO & Security: Implement ongoing SEO updates and maintain high-level security to protect the site from threats, safeguarding user data and SEO rankings.

• Performance Monitoring & UX Improvements: Track site speed, uptime, and navigation. Implement necessary improvements to enhance user experience and ensure a smooth browsing journey.

4. Content Development & YouTube SEO

• SEO Writing & Content Creation: Our content team develops original, high-quality content following a rigorous SEO checklist, ensuring compliance with Google guidelines and avoiding AI-generated content.

• Content for Multiple Categories: Specialize in writing across approved categories, ensuring relevance and engagement. Offer content revisions and timely delivery.

• Video SEO: Teach keyword research techniques for YouTube titles, descriptions, and tags to boost video rankings. Provide competitive analysis, script outlines, and content planning strategies to improve engagement.

• Audience & Engagement Analytics: Educate clients on analyzing YouTube and website performance metrics to optimize content and increase user engagement.

5. Social Media & PR Amplification

• Social Media Boosting: Create campaigns that boost visibility through shares, comments, and organic engagement across social platforms, driving traffic back to your website.

• PR Publishing: Publish press releases and articles in leading industry publications to enhance brand authority and earn valuable backlinks.

• Content Distribution: Maximize the reach of content by distributing it across social channels and niche websites, ensuring the right audiences are targeted for optimal SEO impact.

6. eCommerce SEO

• Product Page Optimization: Focus on improving eCommerce product pages with keyword-rich titles, descriptions, and schema markup for rich results in search engines.

• Category Page SEO: Optimize category pages for improved navigation and higher search rankings, ensuring a streamlined shopping experience.

• Sales Funnel Optimization: Enhance user experience and SEO for each stage of the eCommerce sales funnel, from product discovery to checkout.

7. Healthcare SEO

• Regulatory Compliance: Ensure content complies with healthcare-specific guidelines such as HIPAA and Your Money Your Life (YMYL) to meet search engine standards.

• Medical Expertise: Develop authoritative, expert-backed content to establish trust and boost rankings in medical searches.

8. Ongoing SEO Features

• Content Upload & Publishing: Post SEO-optimized articles directly to websites and provide guidelines for distribution across social platforms.

• Keyword & Competitor Analysis: Continuously review competitor strategies and update keyword research to identify new opportunities and maintain a competitive edge.

• UI/UX Enhancements: Regularly improve user interface and experience to facilitate intuitive navigation and longer user sessions.

• Integration with Marketing Tools: Seamlessly integrate the website with essential marketing platforms like CRM systems and analytics tools, boosting overall marketing efforts.

• Security & Backup: Implement regular security checks, schedule automated backups, and have a rapid recovery system in place to ensure site reliability and uptime.

9. Success Tracking & Reporting

• KPI Monitoring: Continuously track key performance indicators such as organic traffic, rankings, conversions, and engagement metrics.

• Monthly Reporting: Provide detailed reports outlining SEO progress, performance metrics, and actionable insights for further improvement.

• Feedback Loop: Implement a feedback system to continually gather insights from site users and make improvements to meet evolving customer needs.